synergy: when two comapnies work together for a mutual benefit for example Orange wednesdays when people on the mobile network orange get half price tickets to certain cinemas which benefits both companies.
vertical intergration: This is how companies build themselves starting with one product that links to many others for example apple have mac computers which has itunes as its music site which has a format that only ipods can be used with which means that people have to buy the products building the comapny.
convergence: when media technologies come together in one product for example the iphone which has the internet, music, phone, email and games all in one product.
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