The Script are a three piece Irish pop rock band from Dublin. The band members are Danny O’Donoghue who is the lead vocalist, Mark Sheehan who plays guitar and vocals and Glen Power who plays drums and is also a vocalist. The genre of their music is pop rock although they describe themselves as “This is a whole new brand of Celtic Soul, blending hip hop lyrical flow with pop melodiousness”. There record labels are Phonogenic/ Sony BMG Ireland / RCA Label Group UK, they are currently based in London.
The target audience for this band I think is teenagers to late twenties. Targeting mostly women as it is a pop rock band who are made up of 3 male band members and there image portrays them to be likeable. I think that the target audience are younger people as they have websites and blogs and are members of Facebook, Bebo and other sites. The lifestyle of the audience is active and social which is shown through the websites the band is a part of.
You would find their music in the charts and on the radio such as radio 1 who is aimed at a younger audience as well as on music channels and the internet which shown that they are appealing to a younger audience who know about technology.
The image the band creates is a clean cut image as they don’t dress to make a statement or stand out as they mostly wear black which gives them more of a rock feel. They are also not in the celebrity news or gossip magazines talking about the scandals they have been in. Which reflects the music they make, the pop rock image.
